We take it from the top
In 1919 was formed AB Skelleftea Cooker Bread Factory which then changed its name to the more familiar Wasabröd AB. The founder of the company, KE Lundstrom, tried in the late 1920s to get permission to expand its plant, but the rulers of the city refused to give his permission. Therefore got Filipstad instead of Skelleftea accommodate the world's largest crisp factory and eventually one of the largest snack company.
1960's
1967 forms Wasabröd along with the U.S. firm Borden Foods Inc a joint venture named Old London Wasa. The new company would target one of Sweden entirely new group of products: snacks. 1968 we start producing our now famous cheez doodles, and shortly thereafter also begins production of potato chips.
1970's
During the 70's, many different news. OLW for example, was early to launch a snack with less fat, Potato Stars. Already in 1972 we began to declare nutritional snacks, first of all Swedish snack manufacturers. 1973 we changed our name from Old London Wasa to OLW.
1980's
In the 80s, the time was ripe to try something new. Now launched Blue Cheez Balls, cheese balls flavored with blue cheese. The beautiful classic french peg are also appearing.
1989 sells Wasabröd half OLW to the Finnish market leader in snacks, Chips Abp. A joint venture formed by the two owners.
1990's
During the 90's exploded OLW with ingenuity and one novelty after another was launched. In 1994, Natural Crisps, 1995 cheez cruncherz and at the end of the 90's got every team in hockey's Elite League and Football Allsvenskan their own chips.
Several classic commercials also saw the light of day, such as "Where are the chicks" and the New York police officers who "have a surprise for you." Or how about "do you have a party or"?
In the mid-nineties grew OLW so much that we decided to move the marketing and sales department to Stockholm. 1996 we built a new factory in Filipstad and in close cooperation with Filipstads municipality grew the most modern snack factory front. The factory was inaugurated with great fanfare Oct. 14, 1997.
1999 acquired Chips Abp the remaining 50% of OLW which now becomes a wholly owned subsidiary of Chip Group.
2000's
The new millennium came to bid on many news among "the cheezier snack" . Cheeze ballz , Ringz , less barrel cheez doodles and flamin 'hot cheez crunchers .
2001 was a historic year . Then was OLW market leader in the Swedish snack market and in 2005 was acquired Chips plc to 100 % of the Norway-based Orkla ASA.
2009 , we began a new mission : to give Sweden as much fredagsmys we can. The commercials , the song and the whole Friday cosiness walked quickly home in both young and old and we continue to do all we can to spread fredagsmys in the country. In addition to providing all snack lovers with tasty snacks , we want all the time gild Friday cosiness in different ways: for example we have done both sweat pants and mystofflor .
In 2010 we became the market leader in the largest segment of the snack , potato chips , and cheez doodles accounts for 95 % of Sweden ostbågeförsäljning .
2014 OLW goes together with the Gothenburg Biscuits and form a new company - Orkla Confectionery & Snacks Sweden AB. The new company will be the country's largest biscuit and snack supplier to well-known and strong brands in each category.
In 1919 was formed AB Skelleftea Cooker Bread Factory which then changed its name to the more familiar Wasabröd AB. The founder of the company, KE Lundstrom, tried in the late 1920s to get permission to expand its plant, but the rulers of the city refused to give his permission. Therefore got Filipstad instead of Skelleftea accommodate the world's largest crisp factory and eventually one of the largest snack company.
1960's
1967 forms Wasabröd along with the U.S. firm Borden Foods Inc a joint venture named Old London Wasa. The new company would target one of Sweden entirely new group of products: snacks. 1968 we start producing our now famous cheez doodles, and shortly thereafter also begins production of potato chips.
1970's
During the 70's, many different news. OLW for example, was early to launch a snack with less fat, Potato Stars. Already in 1972 we began to declare nutritional snacks, first of all Swedish snack manufacturers. 1973 we changed our name from Old London Wasa to OLW.
1980's
In the 80s, the time was ripe to try something new. Now launched Blue Cheez Balls, cheese balls flavored with blue cheese. The beautiful classic french peg are also appearing.
1989 sells Wasabröd half OLW to the Finnish market leader in snacks, Chips Abp. A joint venture formed by the two owners.
1990's
During the 90's exploded OLW with ingenuity and one novelty after another was launched. In 1994, Natural Crisps, 1995 cheez cruncherz and at the end of the 90's got every team in hockey's Elite League and Football Allsvenskan their own chips.
Several classic commercials also saw the light of day, such as "Where are the chicks" and the New York police officers who "have a surprise for you." Or how about "do you have a party or"?
In the mid-nineties grew OLW so much that we decided to move the marketing and sales department to Stockholm. 1996 we built a new factory in Filipstad and in close cooperation with Filipstads municipality grew the most modern snack factory front. The factory was inaugurated with great fanfare Oct. 14, 1997.
1999 acquired Chips Abp the remaining 50% of OLW which now becomes a wholly owned subsidiary of Chip Group.
2000's
The new millennium came to bid on many news among "the cheezier snack" . Cheeze ballz , Ringz , less barrel cheez doodles and flamin 'hot cheez crunchers .
2001 was a historic year . Then was OLW market leader in the Swedish snack market and in 2005 was acquired Chips plc to 100 % of the Norway-based Orkla ASA.
2009 , we began a new mission : to give Sweden as much fredagsmys we can. The commercials , the song and the whole Friday cosiness walked quickly home in both young and old and we continue to do all we can to spread fredagsmys in the country. In addition to providing all snack lovers with tasty snacks , we want all the time gild Friday cosiness in different ways: for example we have done both sweat pants and mystofflor .
In 2010 we became the market leader in the largest segment of the snack , potato chips , and cheez doodles accounts for 95 % of Sweden ostbågeförsäljning .
2014 OLW goes together with the Gothenburg Biscuits and form a new company - Orkla Confectionery & Snacks Sweden AB. The new company will be the country's largest biscuit and snack supplier to well-known and strong brands in each category.